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On Sun, 12 Aug 2007 04:51:19 GMT, "Jan Drew"
wrote:

http://www.newstarget.com/z021962.html
NewsTarget.com printable article
Originally published August 2 2007
Pepsi admits Aquafina comes from tap water
by Mike Adams

It's a great marketing gimmick: A bottle of water with a clean, blue label
showing images of snow-capped mountains and the claim, "Pure water,
perfect
taste." That's the image created by Pepsico's Aquafina brand of water, and
many consumers leap to the incorrect conclusion that Aquafina is sourced
from mountain spring water.

In reality, Aquafina comes from tap water. Yes, the same water you get
when
you turn on your kitchen faucet. Of course, Aquafina is filtered, purified

Hopefully removing chlorine and flouride, pesticides and
fertilizers...

and perhaps even enhanced with trace amounts of added minerals, but it's
certainly not mountain spring water.
[...]

Yeahbut... isn't this true of all bottled water not labelled
"spring"? Everything's a marketing gimmick, why pick on Pepsi? The
Dasani blue bottles go much further, if you want to talk marketing.

No one is picking on Pepsie. It is in the news.

"Mountain spring water" isn't all it's cracked up to be, either.
Natural water supply - spring or well - can contain dangerous
amounts of some minerals. Look at the flouride poisoning they're
finding in India. Excess iron can be a problem, and not just
because of rust stains on clothing; natural phosporous and sulfur
make the water dangerous in some areas. Furthermore, "spring"
implies surface waters, with dangers of contamination from
fertilizers, pesticides, various components of air pollution. And
even if it's pristine as far as the modern world is concerned, have
all those touting spring water considered deer (frog, snake, bird,
bug...) dung? Rotten leaves? Algae? How many of those complaining
about water not being spring water have ever visited an actual
living spring?

Yes, I'm being a bit facetious. It just goes to show that many who
complain about the misleading trigger terms used by others should
probably look at their own. In that vein, I've purposely stopped my
quote before the inflammatory "...the same stuff that fills your
toilet bowl when you flush." I'm quite sure Pepsi isn't sucking its
water out of toilets, and I find intentional use of such
implications to be below low, negating every other possibly
beneficial thing the writer might have had to say. It makes the
whole article just so much more junk written by another loon, as far
as I'm concerned.

IMO all that doesn't matter much if the end product is polluted by
plastic bottles. And it doesn't take a scientist, inflammatory
"consumer advocate", or maniacal label reader to see and avoid that
danger.

It's not only the bottles, it is the tap water being sold as spring. That
is dishonest.
Both the bottles and the water are polluted.

This bottled water issue brings to light the apparent deceptive practices of
some of the largest suppliers of bottled water products. By avoiding the
honest labeling of the source of their water while relying on snow-capped
mountain imagery, these companies quietly mislead consumers into thinking
their water products are from a pristine, natural source such as a mountain
spring.






--
It's a Consumer Beware world, baby. ALL the way around.