Yet these things are said to be scientific. We study them. And I
think ordinary people with commonsense ideas are intimidated by
this pseudoscience. A teacher who has some good idea of how to
teach her children to read is forced by the school system to do it
some other way--or is even fooled by the school system into
thinking that her method is not necessarily a good one. Or a parent
of bad boys, after disciplining them in one way or another, feels
guilty for the rest of her life because she didn't do "the right
thing," according to the experts.

So we really ought to look into theories that don't work, and
science that isn't science.

I think the educational and psychological studies I mentioned are
examples of what I would like to call cargo cult science. In the
South Seas there is a cargo cult of people. During the war they saw
airplanes land with lots of good materials, and they want the same
thing to happen now. So they've arranged to imitate things like
runways, to put fires along the sides of the runways, to make a
wooden hut for a man to sit in, with two wooden pieces on his head
like headphones and bars of bamboo sticking out like antennas--he's
the controller--and they wait for the airplanes to land. They're
doing everything right. The form is perfect. It looks exactly the
way it looked before. But it doesn't work. No airplanes land. So
I call these things cargo cult science, because they follow all the
apparent precepts and forms of scientific investigation, but
they're missing something essential, because the planes don't land.

(from Cargo Cult Science by Richard Feyman.
Adapted from the CalTech commencement address given in 1974)

Doan