Peter Bowditch wrote in
:

University scholarships
You could offer scholarships to allow youngsters to study postmodern
chemistry at the University of Kentucky. Postmodern chemistry is the
sort where the chemical and biological properties of a compound can be
established by looking for other compounds with rhyming names.

This is, of course, the branch of Divination known as "toxiphonics," namely
the determination of a substance's toxicity based on the difficulty of
pronouncing its name. How many parents would be willing, for example, to
let their child consume 6,7-Dimethyl-9-D-ribitylisoalloxazine? Probably
very few. How many parents would be willing to let their child consume
Vitamin B2? Just about all of them. Of course, they're the same thing
(and if you've saddled your boy with a long first name, the substance in
question is his only reasonable hope of being able to write his name in the
snow).