Unborn baby threatens mom in new burger ad

What's with all the stupid CREEPY fast food commercials? Like the
Burger King in your bed, now outside your window - getting ready to get
his head blown off...

April 15, 2005
Unborn baby threatens mom in new burger ad
Fast-food chain has tough-talking fetus suggesting he'll rip out
mother's uterus
By Joe Kovacs, WorldNetDaily.com

A new ad campaign promoting spicy hamburgers features a tough-talking
unborn baby threatening to rip out part of his mother's womb if she
doesn't stop eating jalapeno peppers.

The animated commercial for Carl's Jr. restaurants depicts an
ultrasound view inside a pregnant woman, as a baby boy tries to get his
mother's attention by yanking on the umbilical cord, kicking his mom
and ultimately grabbing part of the uterine wall in a suggestion he'll
intentionally tear it out during birth.

"Mom! You're not wolfin' down jalapenos again, are ya?" the unborn
child with an adult man's voice asks in the spot. "'Cause let me tell
you about my friend, Ned. His momma ate nothing but spicy foods, [and
the] homeboy came out red, mom. Bright red. So if you keep cramming
those peppers down your neck, I might just bust out of here early, grab
something on the way out, take it with me."

The child snatches his mother's interior as he makes the threat about
grabbing something on the way out and taking it with him.

The ad closes with an announcer stating: "The new Carl's Jr. Spicy
Six-Dollar Burger with crispy jalapenos. It ain't for babies."

The campaign is getting reaction, both positive and negative, in online
messageboards:

"I definitely need to try one," writes one viewer.

"Trust me, [the ad is] entertaining. At least I thought so," writes
another.

But some, like Rodger Bell, were stunned in a negative way, as he
sounded off to Carl's Jr.: "I wanted to let your company know that my
wife and I think your commercial with the fetus complaining about hot
food is terrible. For a company that is based on something tasting
good, that commerical is in bad taste. We actually turn the channel
when it comes on. You should know how some of the public feels and in
turn notify your advertising company."

Even some professionals in the advertising industry are taken aback by
the spot.

"I don't want to be a stick in the special sauce here. But a talking
fetus creeps me out, especially for selling me lunch," says David
Kiley, who covers marketing and advertising for Business Week magazine.
"The other problem here is association. The last time I recall seeing a
fetus in an ad, it was created by a right-to-life organization. So,
sorry Carl's Jr., but I can't help but associate your product in this
case with an abortion."

Carl's Jr., which has restaurants in 13 Western states, is a division
of California-based CKE Restaurants, which has more than 3,200
locations in 44 states and 13 countries, including chains such as
Hardee's and La Salsa Fresh Mexican Grill.

The company was founded by Carl Karcher, who used $15 in savings and
borrowed $311 on his Plymouth car to buy a single hot dog cart in 1941
in Los Angeles. Karcher stepped down from the board of directors last
year at age 87. Over the years, he has been an advocate and financial
supporter of pro-life causes and candidates.

While no one with Carl's Jr. or CKE was available for comment, their
advertising company, Mendelsohn Zien of Los Angeles, said it's proud of
the baby ad, telling WorldNetDaily the goal of the campaign is to
please its target audience of "young, hungry males" between the ages of
18 and 34.

"We didn't want him to be innocent. We wanted to make him p----d off,
tough-talking, with buckets of attitude," said copywriter Mick DiMaria.
"The idea was to show spicy foods aren't for 'baby men.'"

He says he and art director Marcus Wesson were trying to think up
unexpected ways of how spicy food affects someone, and that led to the
baby in the womb, especially since both men have had newborns added to
their families in the past year.

"The people who have a problem with it are people we weren't trying to
reach," DiMaria said, noting many are not seeing the tongue-in-cheek
nature of the spot. "You lose some people, but you get the people you
want. When you're all things to all people, you're nothing to no one.
.... We try to make the biggest splash possible. We're lucky the client
takes risks."

Indeed, Carl's Jr. has a history of running edgy commercials.

One showed a group of men examining a live chicken from every angle in
a diligent search for the bird's "nuggets." The announcer says:
"Introducing Carl's Jr.'s chicken strips, because chickens don't have
nuggets."

Virginia-based United Poultry Concerns blasted that campaign,
complaining "it appeals to the same low-grade sense of humor that
considers it funny to see pictorial depictions of women's bodies carved
up into various 'grades' of meat." The group's president, Karen Davis,
said even if the bird used in the ad were not physically harmed, the ad
portrayed chickens in a "degrading and demeaning manner."

Another commercial featured Playboy magazine founder Hugh Hefner shown
with a variety of women. The tag line stated: "Because some guys don't
like the same thing night after night."

That campaign drew reaction from the pulpit of Christian evangelist
Robert Schuller, host of the "Hour of Power" television program.

"I have never been so appalled, hurt, wounded, embarrassed and I cannot
let it pass," Schuller said of the Hefner ad.

Spicy commercials are not just limited to Carl's Jr. or the fast-food
industry.

As WND reported two months ago, a steamy Super Bowl commercial pushed
the envelope when a sexy model for Internet domain registrar
GoDaddy.com suffered a "wardrobe malfunction" with her shirt.

The ad was apparently too hot for the NFL to show more than once, and
was yanked from its paid slot in the second half of the game.

"MrPepper11" wrote in message oups.com...
What's with all the stupid CREEPY fast food commercials? Like the
Burger King in your bed, now outside your window - getting ready to get
his head blown off...

April 15, 2005
Unborn baby threatens mom in new burger ad
Fast-food chain has tough-talking fetus suggesting he'll rip out
mother's uterus
By Joe Kovacs, WorldNetDaily.com

A new ad campaign promoting spicy hamburgers features a tough-talking
unborn baby threatening to rip out part of his mother's womb if she
doesn't stop eating jalapeno peppers.

The animated commercial for Carl's Jr. restaurants depicts an
ultrasound view inside a pregnant woman, as a baby boy tries to get his
mother's attention by yanking on the umbilical cord, kicking his mom
and ultimately grabbing part of the uterine wall in a suggestion he'll
intentionally tear it out during birth.

At least with Carl's Jr, what you see is what you get. Their
ads for the last 10 years have been just as disgusting as
their food.

If it is unborn it is not a baby. It is a fetus.
When the baby is born and after 1 year the baby will celebrate its first
birthday.

"MrPepper11" wrote in message
oups.com...
What's with all the stupid CREEPY fast food commercials? Like the
Burger King in your bed, now outside your window - getting ready to get
his head blown off...

April 15, 2005
Unborn baby threatens mom in new burger ad
Fast-food chain has tough-talking fetus suggesting he'll rip out
mother's uterus
By Joe Kovacs, WorldNetDaily.com

A new ad campaign promoting spicy hamburgers features a tough-talking
unborn baby threatening to rip out part of his mother's womb if she
doesn't stop eating jalapeno peppers.

The animated commercial for Carl's Jr. restaurants depicts an
ultrasound view inside a pregnant woman, as a baby boy tries to get his
mother's attention by yanking on the umbilical cord, kicking his mom
and ultimately grabbing part of the uterine wall in a suggestion he'll
intentionally tear it out during birth.

"Mom! You're not wolfin' down jalapenos again, are ya?" the unborn
child with an adult man's voice asks in the spot. "'Cause let me tell
you about my friend, Ned. His momma ate nothing but spicy foods, [and
the] homeboy came out red, mom. Bright red. So if you keep cramming
those peppers down your neck, I might just bust out of here early, grab
something on the way out, take it with me."

The child snatches his mother's interior as he makes the threat about
grabbing something on the way out and taking it with him.

The ad closes with an announcer stating: "The new Carl's Jr. Spicy
Six-Dollar Burger with crispy jalapenos. It ain't for babies."

The campaign is getting reaction, both positive and negative, in online
messageboards:

"I definitely need to try one," writes one viewer.

"Trust me, [the ad is] entertaining. At least I thought so," writes
another.

But some, like Rodger Bell, were stunned in a negative way, as he
sounded off to Carl's Jr.: "I wanted to let your company know that my
wife and I think your commercial with the fetus complaining about hot
food is terrible. For a company that is based on something tasting
good, that commerical is in bad taste. We actually turn the channel
when it comes on. You should know how some of the public feels and in
turn notify your advertising company."

Even some professionals in the advertising industry are taken aback by
the spot.

"I don't want to be a stick in the special sauce here. But a talking
fetus creeps me out, especially for selling me lunch," says David
Kiley, who covers marketing and advertising for Business Week magazine.
"The other problem here is association. The last time I recall seeing a
fetus in an ad, it was created by a right-to-life organization. So,
sorry Carl's Jr., but I can't help but associate your product in this
case with an abortion."

Carl's Jr., which has restaurants in 13 Western states, is a division
of California-based CKE Restaurants, which has more than 3,200
locations in 44 states and 13 countries, including chains such as
Hardee's and La Salsa Fresh Mexican Grill.

The company was founded by Carl Karcher, who used $15 in savings and
borrowed $311 on his Plymouth car to buy a single hot dog cart in 1941
in Los Angeles. Karcher stepped down from the board of directors last
year at age 87. Over the years, he has been an advocate and financial
supporter of pro-life causes and candidates.

While no one with Carl's Jr. or CKE was available for comment, their
advertising company, Mendelsohn Zien of Los Angeles, said it's proud of
the baby ad, telling WorldNetDaily the goal of the campaign is to
please its target audience of "young, hungry males" between the ages of
18 and 34.

"We didn't want him to be innocent. We wanted to make him p----d off,
tough-talking, with buckets of attitude," said copywriter Mick DiMaria.
"The idea was to show spicy foods aren't for 'baby men.'"

He says he and art director Marcus Wesson were trying to think up
unexpected ways of how spicy food affects someone, and that led to the
baby in the womb, especially since both men have had newborns added to
their families in the past year.

"The people who have a problem with it are people we weren't trying to
reach," DiMaria said, noting many are not seeing the tongue-in-cheek
nature of the spot. "You lose some people, but you get the people you
want. When you're all things to all people, you're nothing to no one.
... We try to make the biggest splash possible. We're lucky the client
takes risks."

Indeed, Carl's Jr. has a history of running edgy commercials.

One showed a group of men examining a live chicken from every angle in
a diligent search for the bird's "nuggets." The announcer says:
"Introducing Carl's Jr.'s chicken strips, because chickens don't have
nuggets."

Virginia-based United Poultry Concerns blasted that campaign,
complaining "it appeals to the same low-grade sense of humor that
considers it funny to see pictorial depictions of women's bodies carved
up into various 'grades' of meat." The group's president, Karen Davis,
said even if the bird used in the ad were not physically harmed, the ad
portrayed chickens in a "degrading and demeaning manner."

Another commercial featured Playboy magazine founder Hugh Hefner shown
with a variety of women. The tag line stated: "Because some guys don't
like the same thing night after night."

That campaign drew reaction from the pulpit of Christian evangelist
Robert Schuller, host of the "Hour of Power" television program.

"I have never been so appalled, hurt, wounded, embarrassed and I cannot
let it pass," Schuller said of the Hefner ad.

Spicy commercials are not just limited to Carl's Jr. or the fast-food
industry.

As WND reported two months ago, a steamy Super Bowl commercial pushed
the envelope when a sexy model for Internet domain registrar
GoDaddy.com suffered a "wardrobe malfunction" with her shirt.

The ad was apparently too hot for the NFL to show more than once, and
was yanked from its paid slot in the second half of the game.

Well, I guess they're not marketing to pregnant mothers-after all, anything
which could bring on premature labor is to be avoided!

--
Donna DeVore Metler
Orff Music Specialist/Band/Choir
Mother to Angel Brian Anthony 1/1/2002, 22 weeks, severe PE/HELLP
And Allison Joy, 11/26/04 (35 weeks, PIH, Pre-term labor)

In article , George says...

If it is unborn it is not a baby. It is a fetus.
When the baby is born and after 1 year the baby will celebrate its first
birthday.

??

I always wondered at this mix of medical and informal language.

When a fetus is born it's a *neonate*. Until it is the age of 24 months it's an
*infant*.

"Baby" is the non-medical term for the whole range.

Banty


"MrPepper11" wrote in message
roups.com...
What's with all the stupid CREEPY fast food commercials? Like the
Burger King in your bed, now outside your window - getting ready to get
his head blown off...

April 15, 2005
Unborn baby threatens mom in new burger ad
Fast-food chain has tough-talking fetus suggesting he'll rip out
mother's uterus
By Joe Kovacs, WorldNetDaily.com

A new ad campaign promoting spicy hamburgers features a tough-talking
unborn baby threatening to rip out part of his mother's womb if she
doesn't stop eating jalapeno peppers.

The animated commercial for Carl's Jr. restaurants depicts an
ultrasound view inside a pregnant woman, as a baby boy tries to get his
mother's attention by yanking on the umbilical cord, kicking his mom
and ultimately grabbing part of the uterine wall in a suggestion he'll
intentionally tear it out during birth.

"Mom! You're not wolfin' down jalapenos again, are ya?" the unborn
child with an adult man's voice asks in the spot. "'Cause let me tell
you about my friend, Ned. His momma ate nothing but spicy foods, [and
the] homeboy came out red, mom. Bright red. So if you keep cramming
those peppers down your neck, I might just bust out of here early, grab
something on the way out, take it with me."

The child snatches his mother's interior as he makes the threat about
grabbing something on the way out and taking it with him.

The ad closes with an announcer stating: "The new Carl's Jr. Spicy
Six-Dollar Burger with crispy jalapenos. It ain't for babies."

The campaign is getting reaction, both positive and negative, in online
messageboards:

"I definitely need to try one," writes one viewer.

"Trust me, [the ad is] entertaining. At least I thought so," writes
another.

But some, like Rodger Bell, were stunned in a negative way, as he
sounded off to Carl's Jr.: "I wanted to let your company know that my
wife and I think your commercial with the fetus complaining about hot
food is terrible. For a company that is based on something tasting
good, that commerical is in bad taste. We actually turn the channel
when it comes on. You should know how some of the public feels and in
turn notify your advertising company."

Even some professionals in the advertising industry are taken aback by
the spot.

"I don't want to be a stick in the special sauce here. But a talking
fetus creeps me out, especially for selling me lunch," says David
Kiley, who covers marketing and advertising for Business Week magazine.
"The other problem here is association. The last time I recall seeing a
fetus in an ad, it was created by a right-to-life organization. So,
sorry Carl's Jr., but I can't help but associate your product in this
case with an abortion."

Carl's Jr., which has restaurants in 13 Western states, is a division
of California-based CKE Restaurants, which has more than 3,200
locations in 44 states and 13 countries, including chains such as
Hardee's and La Salsa Fresh Mexican Grill.

The company was founded by Carl Karcher, who used $15 in savings and
borrowed $311 on his Plymouth car to buy a single hot dog cart in 1941
in Los Angeles. Karcher stepped down from the board of directors last
year at age 87. Over the years, he has been an advocate and financial
supporter of pro-life causes and candidates.

While no one with Carl's Jr. or CKE was available for comment, their
advertising company, Mendelsohn Zien of Los Angeles, said it's proud of
the baby ad, telling WorldNetDaily the goal of the campaign is to
please its target audience of "young, hungry males" between the ages of
18 and 34.

"We didn't want him to be innocent. We wanted to make him p----d off,
tough-talking, with buckets of attitude," said copywriter Mick DiMaria.
"The idea was to show spicy foods aren't for 'baby men.'"

He says he and art director Marcus Wesson were trying to think up
unexpected ways of how spicy food affects someone, and that led to the
baby in the womb, especially since both men have had newborns added to
their families in the past year.

"The people who have a problem with it are people we weren't trying to
reach," DiMaria said, noting many are not seeing the tongue-in-cheek
nature of the spot. "You lose some people, but you get the people you
want. When you're all things to all people, you're nothing to no one.
... We try to make the biggest splash possible. We're lucky the client
takes risks."

Indeed, Carl's Jr. has a history of running edgy commercials.

One showed a group of men examining a live chicken from every angle in
a diligent search for the bird's "nuggets." The announcer says:
"Introducing Carl's Jr.'s chicken strips, because chickens don't have
nuggets."

Virginia-based United Poultry Concerns blasted that campaign,
complaining "it appeals to the same low-grade sense of humor that
considers it funny to see pictorial depictions of women's bodies carved
up into various 'grades' of meat." The group's president, Karen Davis,
said even if the bird used in the ad were not physically harmed, the ad
portrayed chickens in a "degrading and demeaning manner."

Another commercial featured Playboy magazine founder Hugh Hefner shown
with a variety of women. The tag line stated: "Because some guys don't
like the same thing night after night."

That campaign drew reaction from the pulpit of Christian evangelist
Robert Schuller, host of the "Hour of Power" television program.

"I have never been so appalled, hurt, wounded, embarrassed and I cannot
let it pass," Schuller said of the Hefner ad.

Spicy commercials are not just limited to Carl's Jr. or the fast-food
industry.

As WND reported two months ago, a steamy Super Bowl commercial pushed
the envelope when a sexy model for Internet domain registrar
GoDaddy.com suffered a "wardrobe malfunction" with her shirt.

The ad was apparently too hot for the NFL to show more than once, and
was yanked from its paid slot in the second half of the game.

You're weasel wording. Look up the definition of "fetus".


W : )