The Omega-3 Supplement Chosen by the Food for the Brain Schools Campaign

http://www.prnewswire.co.uk/cgi/news/release?id=187808

eye q(TM): New Data Reveals School Children Transformed by Unique School
Programme!


LONDON, January 10 /PRNewswire/ --

- The Omega-3 Supplement Chosen by the Food for the Brain Schools Campaign

New data released today[1] reveals substantial reductions in the key
measurements of ADHD symptoms and strong improvements in classroom
performance in a unique school programme using nutrition and exercise.

Participants in The Food for the Brain Schools Campaign at Cricket Green SEN
School in Merton for seven months have followed a daily regime of taking the
long chain fatty acid supplement eye q(TM), a combination of omega-3 fish
oil and omega-6 evening primrose oil, a balanced nutritious diet, a new
exercise regime[2], and a multivitamin. A total of 90 pupils aged between
five to sixteen years completed the programme that involved a healthy lunch
menu and a ban on sugary drinks and snacks. Pupils were encouraged to
consume only fresh fruit and water outside of main meals throughout the
school day. Parents were also invited to cooking workshops in an effort to
improve home meals.

Parents and teachers completed standardised assessment tests for symptoms of
Attention Deficit Hyperactivity Disorder (ADHD)[3] to establish what effect
the combined programme had on pupil performance both at home and at school.
The preliminary results have shown significant improvements in the behaviour
and learning abilities of participating pupils. Organisers hope the
programme can be rolled out nationally to improve academic results and
assist pupils with learning conditions such as autism, ADHD and dyslexia.

The Teacher Conner's Ratings revealed that of the 90 pupils, 49 pupils had
baseline scores above the abnormal score of 60-65. Of these 49 children,
significant reductions were revealed in various assessment measures
including restlessness, hyperactivity, social problems, inattention, anxiety
and shyness.

Results:

- 5.6% reduction in restlessness and impulsiveness

- 9.3% reduction in inattention

- 9.2% reduction in hyperactivity and impulsivity

- 9% reduction in social problems

- 10% significant reduction in anxiety and shyness

Using the Parent Conner's Rating Scales, pupils that were reassessed showed
statistically significant reductions of ADHD symptoms between the beginning
(0 months) and at the end of the study (7 months).

Results:

- 15% reduction in oppositional behaviour

- 18% reduction in anxiety and shyness

- 16% reduction in social problems

- 25% reduction in psychosomatic problems[4]

- 14% reduction was shown in overall symptoms of ADHD

- 15% reduction in impulsive behaviour and restlessness

- 16% reduction in symptoms of inattention, and there was a slightly lower
reduction in reported hyperactivity and impulsivity.

"The consequence of this has been improvements in writing, communication,
together with improved mood and social behaviour," commented Cricket Green
SEN School Head Teacher Celia Dawson. "Some children are calmer and less
active, therefore I feel they are accessing the learning opportunities
provided by our excellent staff."

Chief Executive of the Food for the Brain Foundation, Patrick Holford said:
"The scale of these results have not been achieved by diet alone, and are
consistent with other studies involving

supplements. This project demonstrates that taking eye q(TM), alongside an
improved healthy diet, daily exercise, and a multivitamin is a winning
formula."

"The key is involving parents and children in every step of the way to take
on board a healthier lifestyle," Holford said. "We hope that transformations
like this will make the Government sit up and listen and provide the
necessary funding both for further research and to fund Food for the Brain
projects in other schools in Britain."

The evidence behind the eye q(TM) formulation has been widely publicised.
School trials in Durham[5], Middlesbrough[6], Sure Start Peterlee[7] and
Greenfield Community Arts College in Newton Aycliffe[8] mean hundreds of
children have taken eye q(TM) under the supervision of education
authorities. This makes eye q(TM) the most independently tested omega-3 and
omega-6 formulation on the market for learning and behavioural conditions.

The eye q(TM) formulation is unique and uses hi-EPA marine fish oil and
virgin evening primrose oil. It is available in Boots, Superdrug, Tesco,
Sainsbury's, Morrison's, Waitrose, ASDA Holland and Barrett, Lloyds,
independent health food stores and pharmacies, priced from GBP7.99. Contact
0870-241-5621 or www.equazen.com.

Notes to Editors:

- Available for interview teachers and case studies from Cricket Green SEN
School and Patrick

Holford, Nutritionist and Psychologist, Chief Executive of the Food for the
Brain Schools

Campaign. www.foodforthebrain.org

- The fish oil in eye q(TM) is pressed from the flesh of sardines and
pilchards harvested for their high levels of EPA. Special care is taken to
leave the oil in its most natural bio-available form, so the fatty acids are
easily absorbed. The oil is of a pharmaceutical grade, made from fish
harvested from southern oceans known to have very low pollution levels. Each
batch is independently tested and always found to be in full compliance with
the stringent European Community and World Health Organisation guidelines
for levels of PCB's and dioxins.

- This preliminary analysis, is unpublished data, and not peer reviewed, and
will be subject to further analysis. Further details are available on
request.

- GMTV LK Today was produced independently by ITV, and no press statement
should be construed as an endorsement by ITV of eye q(TM) or Equazen.

www.equazen.com

[1] www.gm.tv

[2] Speed Ability and Quickness SAQ

[3] Scores of 60-65 or over reflect a clinical diagnosis according to the
DSM-IV (Diagnostic and Statistical manual of mental disorders) of ADHD.

[4] This relates to psycho physiological illness where symptoms are the
cause of the mental processes experienced by the sufferer rather than
immediate physiological causes i.e. caused as a result of an emotional
disorder such as anxiety, anger, depression or guilt.

[5] The Oxford-Durham Study: a Randomized, Controlled Trial of Dietary
Supplementation with Fatty Acids in Children with Developmental Coordination
Disorder. Pediatrics, 2005; 115;1360-1366

[6] www.durhamtrial.org

[7] Portwood, M. (2006). The role of dietary fatty acids in children's
behaviour and learning. Nutrition and Health, 18, 233-247.

[8] Portwood, M. (2006). The role of dietary fatty acids in children's
behaviour and learning. Nutrition and Health, 18, 233-247.

Distributed by PR Newswire on behalf of Equazen UK Ltd